As the end of the guangdong three furniture fair in March, China will launch a series of international furniture exhibition materials and accessories, then multiple furniture industry association or expo host must have new move, especially e-commerce in the future will bring huge impact, the domestic part of the furniture hardware accessories materials exhibition has already begun into electricity.

Hardware accessories for the future development road

The consumption of the government's policy guidance, or market orientation, to furniture - people living environment is very close to product categories, in terms of quality, environmental protection, health is more and more strict.

Facing the upstream of the furniture manufacturing industry, raw material supply industry gradually from behind the scenes to the front desk, with the overall development of industry, actively and timely introduced more and more application of new material, new craft, new technology, and involves timber, plate, rubber, adhesives, paint, leather, fabrics such as cloth art is applied to a variety of raw materials in the field of furniture.

Lack of standards to market chaos

Missing material standard, causing manufacturers can choose cheaper in the furniture manufacturing industry in the process of production is used to a lot of raw and auxiliary materials, country for coatings, adhesives and other chemical raw materials are more standard and strict testing standards, including not only the reason is that this kind of chemical materials used in furniture category, decoration, shoe bag and so on also need chemical raw materials, broad areas of which directly caused by relevant government departments for the importance of this kind of raw material is higher than other category.

In contrast, timber, plate, leather, fabric and other categories, are facing a lack of standards in different degree. Countries do not have the corresponding standard strictly, lead to consumer cannot clear judgment of its material quality, the market is filled "completely real wood, 100% pure solid wood, small head layer cowhide, import green husk" gimmicks and slogan. And these so-called concept and level are lack of evidence to support an authority, result in some terminal vendors to some extent violates the consumers' real 'right to know. This is "Da Vinci" events last year, and lots of "quality gate" incident happened in the past of one of the root cause.

The reality is that the domestic raw materials suppliers has completely with the production capacity of high standard and high environmental protection raw materials. But, unfortunately, has most of these high-end materials are still used in some furniture products for overseas markets, that is because some market abroad, particularly in Europe, Japan, the United States and other regions to furniture products formulated a series of strict access standards. Industry product standards for the industry as a whole, therefore, the important role of development level.

Materials and new materials due to the complexity of its advanced technology, raw material requirements higher reasons, lead to these high-end raw material cost is often higher than the general material on the market, and its reaction on the product side, there is no other irreplaceability of general materials. So, many small and medium enterprises generally prefer to choose cheaper raw and auxiliary materials, especially since the second half of last year, influenced by the real estate market, furniture enterprises of raw material procurement to fall further, a lot of raw and auxiliary materials outlets into shipments by 30%, which is a lot of raw materials suppliers in promoting high and new material in the face of obstacles and difficulties.

"Worship" myth: domestic high-tech material recognition is low

Many domestic product, the consumer often for imported products, or use the imported raw materials processing and manufacturing of products displayed more, it also caused the current furniture foreign products on the market price is far higher than the current situation of the domestic manufacturing products.

For consumers of this kind of consumer psychology, many manufacturers are also on the choice of raw materials, fully highlight the "noble origin" from abroad, furniture stores in the "imported leather, paint, imported solid wood" publicity slogans, such as the seller in the introduction products are also imported raw materials of the products used in the praise.

In fact, a lot of foreign brands of raw materials, most still is processing and manufacturing in China, like BMW, mercedes-benz, now many are of home manufacture, by americans, but values in the market.

In terms of wood, the fundamental difference only lies in the different climate, geographical environment makes different wood, doesn't mean that imported timber must be better than China's wood. Can say, blindly worship of imported products, has become a myth in the midrange consumption.

Domestic some excellent coating, chemical enterprises have in technology have on a par with foreign enterprises, and even its export products and market share have been exceeded some foreign brands, the only difference is the gap between the brand value, and this gap is the need of time and history to lay. But domestic products have higher cost performance, which is beyond doubt, is also one of the most rely on competitive advantages of domestic raw materials suppliers.

Materials and furniture industry needs to consolidate and upgrade

Raw material suppliers, manufacturers and dealers, gradually start to try from behind the scenes to the front, in many ways started to play a role in the whole furniture industry.

Launched by the famous love case board and formed including seven well-known floor, furniture, ambry brand, love case board alliance, to use the plate as the standard of German love case, designed to spread the high-end plate application in furniture product advantage.

The furniture fair in high-end materials held by multiple "electricity, low carbon, environmental protection, optimizing industry" as the theme of large-scale BBS, caused wide attention in the industry.

At the scene of the domestic some large furniture exhibition, exhibitors are increasingly found raw material, in such aspects as the exhibition scale, investment, the scale has made considerable progress, some space-unit can already and exhibitors booth as the furniture.

Cause concern about the show organizer, many exhibition will set display area for raw and auxiliary materials separately, to hold a series of raw and auxiliary materials, as the leading of BBS, conferences, etc.

Professional personage says, "with the national guide the transformation and upgrading of the traditional manufacturing industry, more and more raw and auxiliary materials, began to improve the degree of attention to the brand communication, participation and promote the enthusiasm of everyone to an all-time high, by electricity to promote their own new material, new technology, etc., at the same time for their own enterprise brand image has been perfect. It can be said that the raw material industry is no longer the past extensive existence form, but on behalf of the furniture industry high, refined, sharp 'home'."

Some large dealers, raw material also through cooperation with foreign high-end brands raw material manufacturers for a long time, more and more feel the power of the brand, realize the value of the brand as the product for the advantage of the enterprise development. And it is also a another raw materials suppliers has increase brand construction, one of the reasons for the transmission dynamics.

Future furniture industry and the upstream raw materials including metal parts required for industrial upgrading, resource integration using the comprehensive development of the new e-commerce model, with a strong voice to let's make a furniture industry abroad.