Continued double-digit growth for many years. 2012 Chinese Tools hardware industry total exports 11.409 billion U.S. dollars, an increase of 11.06%; export countries and regions totaled 215, while India and Australia's exports grew more than 20%. January to September 2013, total import and export tools hardware reached $ 13.865 billion. Among them, the export value of $ 9.337 billion, an increase of 8.38%. Although China accounted for 50% of global exports of tools, but still not within the power of the hardware and tools.
Chase their reasons, most of our enterprise hardware tools to produce low-end products in OEM or OEM stage? The highly competitive high-end products and brands is still dominated by European countries, therefore, domestic hardware products have a competitive edge on a global scale is still not apparent. In addition, profit margins hardware tools also affected raw material markets are constantly being compressed, China's hardware products can no longer rely solely on prices to improve competitiveness, which requires our hardware tools for new businesses started to increase research and technology, a place in the field of high-end and requires its own independent brand, and foreign brands occupy the domestic market and open up foreign markets.
Hardware and tools industry in China regarded industry veteran, but now still can not compete with big international brands, in addition to their lack of technological development of high-end products, there is a domestic market for their brand of quality and a serious lack of confidence, leading enterprises of hardware tools independent brands difficult. Some companies in order to seize the market, only to find by OEM development, can not help but thinking that their brand really can not go abroad, why should foreign brands openly seize the domestic market! How to promote their products out, I believe this is the direction of the next few years the development of hardware tools.
Today, businesses are beginning to humane, intelligent path of development, in order to allow hardware tools to meet the needs of domestic and foreign markets, must be committed to the development of new products, and gradually cultivate a professional R & D team, the early realization of high-end products made in China technology, no longer dependent on imports. Development of industrial clusters, promote industrial upgrading constantly, so the competitive advantage of industry groups clearer. Continuing to explore out of their brand building of the road, with a guaranteed quality, high-quality, trusted brand, popular in the domestic market, against the international market, a truly powerful hardware tools!
