Chinese market with the majority of SMEs, especially the hardware industry, a variety of hardware store is endless; so small hardware business survival know where is it? How to make your small plants can go further in the market?
Many plants are to other hardware manufacturers to make metal parts machined metal parts processing market, but competition is quite fierce, but profit margins are already small, small. Especially do standard parts, this world, almost all of the metal processing plant are trying to contract standard parts business. So, how is the small factory outlet it?
Marketing concept believe that a business needs to have its own unique technology, proper marketing positioning and strict production management. I found that we plant small, but not bad technology, including new product design, mold and production facilities; same time, the production management also introduced. Now found that the most important thing is to plant what needs to be done a repositioning. Original contract standard parts, the profit is there but can not bring huge profits to the enterprise. The most important thing is to do business profit, no profit, to do business is an empty phrase. So, what is the business way too? Both for technical capacity of the plant but also to avoid the fierce market competition.
After an investigation, found that the detection of hydraulic machinery plant needs a lot of tightness but not many detection tools annually. For this, a lot of big hardware factory bother to do a little business volume, the second business dispersed. For small plants, they often can not keep up in product design. However. There are some small manufacturers determined in the design of hydraulic detection tools have their unique properties, along with their willingness to try new industry determination. So I decided to leak detection professional production tools, and paid implemented.
The results demonstrate that although the plant was not much traffic, but profits are ordinary metal processing profits several times. Work easier, considerable benefits.
Small business success, there is a certain way round. Small businesses need to have the characteristics of small businesses, the more distinctive, the more they can get in the competition for survival and development.
First: not the end product. The end product will not be what we can do, if you do, people will imitate the competition is not strong.
Second: go with the big companies, to find its direction and find their place. This success rate is very large. There are many research institutions, large enterprises, we now study something that is people five years, ten or even twenty years ago, the study of things, plasma TV is an American invention 1960s, 1970s, the Japanese buy it in the 1980s Korea Japan began production in the 1990s to market, but too few, the cost is too high, the market still belongs to the import period. But it is the direction of development. We do not have the ability to explore their market development and trends, but we can aid the ability of big business to find opportunities, which is less risky and relatively easy way to success.
Third, the master core technologies, accumulated market experience. We are in the development stage and start working together with clients to communicate the product is their partner. Small businesses can easily decide one thing, there is no time to waste, not large enterprises, research institutes many large enterprises in order to demonstrate new products spend a lot of time, until the leaders agree, people started early, this is a very terrible thing. For new products, the time is the most important. Large enterprises to achieve a certain scale, will involve a lot of resources in the community. To convert over, we must take all the things before the overthrow, this is a huge risk, small businesses some flexibility in this regard, a good turn around. For small businesses, the most important thing is the market, although the technology is the core of competitiveness, but still can only say is a more important reason. What really matters is the market and technology may again find the market can keep, it is not able to expand the.
Small businesses have a lot of headaches, a lot of respect not everyone's identity. The "we" includes our suppliers, including government, including banks a lot of resources. For example, we look at our supplier companies feel this technology can get out of such a scale is really very easy, also expressed support, but really want to supply, we can not be a big number, so do not take the same to good prices.
Before 20 business people are the most important. Not because it is small businesses and by small businesses to operate a business. To know that a small business goal is to become a big business, in which case the team demanding. The architecture must start setting up, shelves must be stable. Like to build a house like cover bungalows and high-rise buildings are not the same, different foundations. Foundations play well, you then cover high-rise buildings are more difficult, even if reluctantly take up, will encounter a variety of problems, such as the house of quality problems, customer satisfaction issues, do not underestimate these small issues, it so you do not have time to think big. That is why we often say why one became a more important reason.
Technology and capital markets is to combine. Why 70-80% of small businesses fail, because the capital market is very greedy, why it flows and technology enterprises willing to go, because it's fancy high returns, so we want to capital, technology and talent in the early clever binding.
In addition, communication is smooth, transparent and more critical for small business development, so should always ask yourself one question: Why should the company's employees work with us? What is your direction? Your employees understand you? Do you know doing business in the end? What next? What does he want? The existence of his personal interests and the interests of the company's fundamental contradiction?
Large enterprises to consider things more complicated procedures, less efficient, small businesses are more loyal, all human power and resources are concentrated. For small businesses, money is important, but time is more important. Every day we burn, burn three days one thing and one thing money money to burn one day, the gap is three times, so for us, time is the most important. Management of large companies and small companies are different, long time to do a big business, jobs high, you immediately become a general, if you do not have this horse, you might be nothing. Small companies do not have horses available, you have to hard work, you can not adapt, the ability to completely read.
