Date: October 22-24, 2025
Location: Tokyo Big Sight International Exhibition Center, Tokyo, Japan
Host: Tokyo Outdoor Advertising Art Collaborative Group (Tokyo Outdoor Advertising Art Collaborative Group)
China General Agent: Shanghai Maosheng Exhibition Service Co., Ltd
Exhibition Overview
SIGN AND PLAY SHOW is the largest and oldest exhibition for the advertising and signage industry in Japan, successfully held for over 60 sessions since 1958. As a benchmark in the field of advertising production and design in Asia, the exhibition gathers top companies from around the world to showcase the latest technologies, equipment, and solutions, making it an ideal platform for expanding into the Japanese and Asian markets.
Scope of exhibits
advertisement equipment
Digital printing equipment (printers, flatbed printers, screen printers, etc.)
Imaging photography equipment, carving and cutting equipment, identification and signage equipment
Packaging equipment, mounting and sealing equipment, acrylic production equipment
Advertising materials and equipment
Printing and photo media (printing cloth, lightbox cloth, reflective materials, etc.)
Exhibition display equipment (roll up banners, X stands, flags, etc.)
Signage, advertising gifts, promotional items
Advertising lighting and display
LED advertising lighting, light strips, identification light sources
Advertising module, display screen, touch screen, digital signage
Projectors, multimedia display devices
digital technique
3D holographic projection, 3D printing, interactive multimedia
Touch screen technology, OLED display, AR/VR applications
EXHIBITION HIGHLIGHTS
Long history: The oldest advertising signage exhibition in Asia, with profound industry influence.
Global Participation: Attracting companies from countries and regions such as China, South Korea, Singapore, and Europe to participate in the exhibition.
Innovation Exhibition: Focusing on cutting-edge fields such as digital signage, LED display, 3D technology, etc., to promote industry technological innovation.
Market opportunity: The Japanese advertising market has a strong demand for high-quality and innovative products, and exhibitions provide companies with opportunities to directly connect with customers.
Exhibition suggestions
Advance planning: Contact Shanghai Maosheng Exhibition Service Co., Ltd., the general agent in China, to obtain booth information and exhibition procedures.
Technology Display: Focus on showcasing digital and intelligent advertising solutions that meet the demand for innovative technologies in the Japanese market.
Market research: Understand Japanese advertising industry regulations and customer preferences, and develop targeted marketing strategies.
contact information
China General Agent: Shanghai Maosheng Exhibition Service Co., Ltd
Address: Room 1001, No. 21 Shichang Plaza, Lane 66, Xinyuan Road, Jiading District, Shanghai
summarize
The 2025 Tokyo Advertising Sign Exhibition is an important event in the global advertising sign industry, providing companies with an excellent opportunity to showcase innovative technologies and expand into international markets. Exhibitors can gain a deeper understanding of the Japanese market demand through the exhibition, communicate and cooperate with industry leaders, and promote business growth.
